About Me
From upstate New York, now settled in the Bay Area.
After studying business and obtaining a Bachelors and Masters in Accounting, I began my career in the world of Big Four Consulting.
After cutting my teeth, I joined VSCO, a venture-backed startup in the Bay Area. I leveraged my strong analytic and quantitative background and dove into the world of growth and marketing. I helped launch the company’s keystone product line, VSCO membership.
Since then, I’ve continued to help venture-funded startups develop & optimize their growth practices in leadership roles such as Head of Growth and Head of Marketing.
My Background
Why Me?
Having worked at world-class consulting firms and having led in-house growth and marketing teams, I wanted to bring my unique skillset to startups looking to figure out their own growth.
Growth sits at the intersection of marketing, design, strategy and finance — all areas that I have a proven track record of success in. This holistic approach is what separates me from the competition.
When many startups are hiring their first Head of Growth or Head of Marketing, they often get it wrong.
In our initial conversation I’ll explain my growth philosophy and the key mistakes to avoid when preparing your business for growth.