Driving millions in incremental
revenue for clients
I've led companies from Seed to Series B tackle their biggest challenges—finding product-market fit and scaling growth.
I’ve created frameworks for understanding the target customer and positioning the product offering and using those insights to quickly and effectively test new channels that offer large growth potential.
Areas of Expertise
Marketing Expertise
Performance marketing, email & lifecycle marketing, conversion rate optimization, app store optimization, SEO, social media, A/B testing, go-to-market strategy, brand strategy & development
Strategy Expertise
Direct-to-consumer product strategy, monetization strategy including pricing and packaging, corporate development strategy, business development & partnerships, geographic & product line expansion
Financial & Analytics Expertise
Venture backed fundraising prep, LTV and CAC analysis, subscription business modeling, cohort & funnel analysis, financial planning and analysis